What did 2020 look like for you? Every year, like you, I sit down and review the previous year. What did I accomplish? What value did I add for my clients and students? What could I have done better? What did I learn? What can I improve? And, most importantly, what do I want the […]

Just as light travels faster than the speed of sound, seeing something appealing tends to steer us toward a certain decision. It all boils down to whether or not we relate to what we see – and the same thing applies to your website! Are your colors eye-catching? Are the fonts clear and not overbearing? […]

Why is it so important to create and grow your personal brand? The simple answer would be that a personal brand help build better relationships with your customers, and coincidentally, will also support the growth of your business. This proves especially important since advertising tends to be limited for CBD, hemp, and the cannabis industry […]

Before COVID19, live events and the cannabis community had gotten the hang of working together to bridge the needs of businesses and consumers. I have met some of the most amazing people in live events. I loved how much passion the participants had when they walked through the event venue doors. Newcomers and veterans in […]

With so many social media platforms to choose from, I bet you didn’t know that you can use LinkedIn Ads to grow your cannabis and hemp CBD company! In this episode, we’re going to be talking about LinkedIn advertising with one of the most acclaimed experts on the topic. AJ Wilcox, LinkedIn Ads Expert has […]

Did you know that creating video in the cannabis industry is a powerful way to spread your brand message? Unlike other forms of media, video content allows you to create a bond with your audience more easily. It sets the tone and makes it easier for you to deliver key updates to help people stay […]

One of the best things you can do to increase visibility and skyrocket your sales is to get creative with how you do marketing for your cannabis business. So, what are we waiting for? It’s time to get creative! We have Kate Manson, CEO and Founder of Tarot & Capsule joining us here on Cannabis […]

What do you know about the correlation intellectual property protection, cannabis businesses, and IP laws? It’s not surprising that cannabis-focused entrepreneurs have trouble getting access to information that would be vital for the durability of their brand. With things changing on the regular, cannabis businesses race to get a hold of reliable information and find […]

There probably won’t come a day where we don’t need great marketing insight, especially when dealing with the cannabis industry. With cannabis regulations and processes evolving so often, proactive learning has become an even more indispensable skill. Being in-the-know proves useful especially for newcomers because there’s just so much room for growth in this [...]

Podcasts in the cannabis industry are starting to get a foothold and things are getting real interesting! What’s not to love? Podcasting allows you to share your insight. It gives you the freedom to reach out and educate your audience. It’s a powerful medium that provides a safe space for you to show people what […]