What does it take to get the job done? To do what you say you’re going to do, and to not only reach your own goals, but those of the people around you, your organization, and our industry as a [...]

Email marketing is critical to your marketing strategy – now more than ever. But what email vendors allow cannabis companies to use their platforms? There aren’t many. Avoid getting your [...]

We all know that there is a tremendous need for trusted cannabis education. But how do you educate national and international audiences, including people suffering from painful diseases? Joining [...]

Oh, Valentine’s Day. A day filled with going out to dinner, gifts of flowers, candy, and jewelry, all with sentimental cards professing love and devotion. Or is it? How consumers approach [...]

You’ve created an amazing cannabis product…. Now what? What does your label need to include? What regulations do you need to follow to certify your claims? Do you know what it will take to scale [...]

In 2019, Bryan Buckley, President, and CEO of Helmand Valley Growers Company (HVGC) joined Cannabis Marketing Live to talk about veterans and cannabis and launching a new company. Given the [...]

CBD Influencer marketing. It’s all the buzz, but is it worth all the hype?  In the cannabis and hemp CBD space, we’re in an industry that is known for using influencers to promote [...]

What did 2020 look like for you? Every year, like you, I sit down and review the previous year. What did I accomplish? What value did I add for my clients and students? What could I have done [...]

Just as light travels faster than the speed of sound, seeing something appealing tends to steer us toward a certain decision. It all boils down to whether or not we relate to what we see – [...]

Why is it so important to create and grow your personal brand? The simple answer would be that a personal brand help build better relationships with your customers, and coincidentally, will also [...]