Influencer marketing. It’s all the buzz, but is it worth all the hype?  We’re in an industry that is known for using influencers to promote products.  But is it worth it? What do you [...]

What did 2020 look like for you? Every year, like you, I sit down and review the previous year. What did I accomplish? What value did I add for my clients and students? What could I have done [...]

Just as light travels faster than the speed of sound, seeing something appealing tends to steer us toward a certain decision. It all boils down to whether or not we relate to what we see – [...]

Why is it so important to create and grow your personal brand? The simple answer would be that a personal brand help build better relationships with your customers, and coincidentally, will also [...]

Before COVID19, live events and the cannabis community had gotten the hang of working together to bridge the needs of businesses and consumers. I have met some of the most amazing people in live [...]

With so many social media platforms to choose from, I bet you didn’t know that you can use LinkedIn Ads to grow your cannabis and hemp CBD company! In this episode, we’re going to be [...]

Did you know that creating video in the cannabis industry is a powerful way to spread your brand message? Unlike other forms of media, video content allows you to create a bond with your audience [...]

One of the best things you can do to increase visibility and skyrocket your sales is to get creative with how you do marketing for your cannabis business. So, what are we waiting for? It’s time [...]

What do you know about the correlation intellectual property protection, cannabis businesses, and IP laws? It’s not surprising that cannabis-focused entrepreneurs have trouble getting [...]

There probably won’t come a day where we don’t need great marketing insight, especially when dealing with the cannabis industry. With cannabis regulations and processes evolving so [...]